Unique pieces for unique individuals

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Lara Wu is a fashion and jewelry brand founded by Lara Wurzer herself. Originally from Tirol, she studied and currently resides in Vienna.

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Her passion lies in adorning people of all body shapes with her distinctive creations.

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Through her playful designs, Lara aims to inspire people to unleash their creativity and offer them pieces to express their unique identity.

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Her pieces are infused with a childlike creativity that holds a special place in her heart, evident in every creation she brings to life.